W Hotels

W Hotel Atlanta co-branding enviromental graphics. Detail

Wall graphics detail

Construction wall design partial view

Street view

Co-branding challenge. JRDG met the challenge of balancing the unique style of the W Hotels brand with the "old country club" personality of Buckhead, Atlanta's most prestigious neighborhood, creating high impact construction fence graphics that blended harmoniously both brands. Project developed in partnership with environmental graphics specialist Ribbit, Inc.