IBM

Brochures to introduce new product line in Latin America

Direct marketing program to introduce a suite of technology products to Latin American small business markets which had been identified as intimidated by new technologies. JRDG was commissioned by IBM's agency Ogilvy & Mather in New York to create a direct marketing kit with a friendly look and easy to understand copy that helped overcome the technology fears of the target market. We designed industry specific icons, letterheads and collateral pieces.