Fruta Prohibida (Forbidden Fruit)
Find the name intriguing? I hope so. Creating a different kind of name for a different kind of ad agency was a challenge, after all odd ad agency names have been the rage in the advertising world for some time now. Our client, based in the Dominican Republic, was starting a new ad agency targeting women. I was called to create the name, design the brand identity, website and develop the strategic positioning. Fruta Prohibida was going to be more than a women’s focused agency. It would serve as a bridge between women and corporations, using whatever media channels made sense: traditional, social media, events, street teams, workshops… whatever it works to facilitate their dialogue for a relevant and mutually beneficial outcome.