Turtle Bay Music School

Turtle Bay Music School logo

After 85 years, Turtle Bay Music School was ready for a brand refresh. JRDG worked closely with TBMS executive director and her marketing team to develop the school's positioning and a brand identity that communicated its dynamic personality and purpose of bringing an awareness, enjoyment, and knowledge of music, and the performance of music, into the lives of its students and to maintain a discipline and standard of teaching at a high level of professional and educational competence.

The various components of TBMS brand identity overhaul included its website, collateral materials, merchandising and direct marketing campaigns.