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PharmaExec.com reports that pharmaceutical companies have modeled product launches after military campaigns. After extensive planning and product approval, waves of sales representatives would storm physicians' offices under heavy...
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More men than women used apps to track their health. Black and Hispanic consumers, those who lived in urban areas, and adults ages 18 to 29 also showed higher-than-average use of the mobile web and apps for healthcare. Read full story.
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Welchol is currently the only product approved by the FDA, in addition to diet and exercise, to improve both glycemic control and LDL cholesterol (LDL-C or “bad” cholesterol) in adults with type 2 diabetes and high LDL cholesterol....
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Big pharmaceutical companies have found replacements for the army of sales representatives they've laid off in recent years: digital sales tools that seek to sell doctors on drugs without the intrusion of an office visit.
Tens of thousands of...
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Pfizer Inc. is running the first U.S. clinical study in which patients participate by using mobile phones and the Internet, rather than repeatedly visiting a participating hospital.
All the participants will submit information online frequently,...
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Currently pharma companies are able to test social media strategies with their Facebook branded pages thanks to their ability to disable commenting, this of course is keeping them out of trouble with the FDA off-label promotion regulations....
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Researchers in Europe are looking to technology to address childhood obesity.
Childhood obesity is an increasing public health problem in western culture. Sedentary lifestyles and an “obesogenic environment” are the main influences on...
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3 logos designed by JRDG were chosen to be included in the LogoLounge Book 6, a selection of the best logos design worldwide. Read more about Aquabella Resort & Spa, Amnesty International and Jewish Recovery Houses logos. Buy the book.
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Nestlé faces a major perception and branding challenge. Nestlé had announced the creation of Nestlé Health Science last fall and said it would also invest over $500 million over 10 years in a new Nestlé Institute of...
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To help Field Account Managers find available assets across all resources Merck developed its own search engine and JRDG was called on to brand it, design its logo, website and PPT template. Read more.