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We designed brochures for distribution in retail and tasting events that carried well the Ibérico ham brand luxury positioning, with a clean and elegant design, accentuated with a heavy textured cover paper, and the logo engraved with a...
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To increase awareness and sales in the U.S. market of the super-premium Ibérico ham from Spain, a consortium of top producers with the help of the Commercial Office of Spain and the European Union Development Fund launched a branding and...
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To increase awareness and sales in the U.S. market of the super-premium Ibérico ham from Spain, a consortium of top producers with the help of the Commercial Office of Spain and the European Union Development Fund launched a branding and...
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The Lipitor For You “Recipes 2 Go” app is aimed at helping consumers manage their heart health on the go. The launch marks the first time that Pfizer has released a consumer mobile app for a prescription product in the U.S.
Read more:...
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PharmaExec.com reports that pharmaceutical companies have modeled product launches after military campaigns. After extensive planning and product approval, waves of sales representatives would storm physicians' offices under heavy...
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More men than women used apps to track their health. Black and Hispanic consumers, those who lived in urban areas, and adults ages 18 to 29 also showed higher-than-average use of the mobile web and apps for healthcare. Read full story.
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Welchol is currently the only product approved by the FDA, in addition to diet and exercise, to improve both glycemic control and LDL cholesterol (LDL-C or “bad” cholesterol) in adults with type 2 diabetes and high LDL cholesterol....
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Big pharmaceutical companies have found replacements for the army of sales representatives they've laid off in recent years: digital sales tools that seek to sell doctors on drugs without the intrusion of an office visit.
Tens of thousands of...
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Pfizer Inc. is running the first U.S. clinical study in which patients participate by using mobile phones and the Internet, rather than repeatedly visiting a participating hospital.
All the participants will submit information online frequently,...
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Currently pharma companies are able to test social media strategies with their Facebook branded pages thanks to their ability to disable commenting, this of course is keeping them out of trouble with the FDA off-label promotion regulations....
We designed brochures for distribution in retail and tasting events that carried well the Ibérico ham brand luxury positioning, with a clean and elegant design, accentuated with a heavy textured cover paper, and the logo engraved with a...
To increase awareness and sales in the U.S. market of the super-premium Ibérico ham from Spain, a consortium of top producers with the help of the Commercial Office of Spain and the European Union Development Fund launched a branding and...
To increase awareness and sales in the U.S. market of the super-premium Ibérico ham from Spain, a consortium of top producers with the help of the Commercial Office of Spain and the European Union Development Fund launched a branding and...
The Lipitor For You “Recipes 2 Go” app is aimed at helping consumers manage their heart health on the go. The launch marks the first time that Pfizer has released a consumer mobile app for a prescription product in the U.S. Read more:...
PharmaExec.com reports that pharmaceutical companies have modeled product launches after military campaigns. After extensive planning and product approval, waves of sales representatives would storm physicians' offices under heavy...
More men than women used apps to track their health. Black and Hispanic consumers, those who lived in urban areas, and adults ages 18 to 29 also showed higher-than-average use of the mobile web and apps for healthcare. Read full story.
Welchol is currently the only product approved by the FDA, in addition to diet and exercise, to improve both glycemic control and LDL cholesterol (LDL-C or “bad” cholesterol) in adults with type 2 diabetes and high LDL cholesterol....
Big pharmaceutical companies have found replacements for the army of sales representatives they've laid off in recent years: digital sales tools that seek to sell doctors on drugs without the intrusion of an office visit. Tens of thousands of...
Pfizer Inc. is running the first U.S. clinical study in which patients participate by using mobile phones and the Internet, rather than repeatedly visiting a participating hospital. All the participants will submit information online frequently,...
Currently pharma companies are able to test social media strategies with their Facebook branded pages thanks to their ability to disable commenting, this of course is keeping them out of trouble with the FDA off-label promotion regulations....