Trends
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TypographyI love this experimental design exercises that set the imagination free. Although the purpose of this experiment is to promote the 3D prototyping capability of the UK-based Ravensbourne digital media university they really went well beyond the call of a promotion.
They created an alphabet where each of the letters features a typeface rendered with a concept that relates to the history of that typeface. For example, the "C" of Courier is made of typewriter keys since Courier was the font typewriters used in the 1950's.
Beautiful, original and fun. Love it!
Read the complete article in Designboom -
Interactive marketing technology / QR codes
Heineken personalized QR code stickers helped thousands of concert goers to start conversations with complete stranges and so promoting friendship and imported beer. Via DigitalBuzz
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QR codesIf you think QR codes are everywhere these days, you are not mistaken. This infographic from queaar.com reveals some astouding facts. Fortune 500 companies such as P&G are now agressively implementing QR based sales and marketing strategies. Soon most smartphones will have an integrated QR code reader and their use will surely explode.
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QR codesQR code stands for “Quick Response” it’s a smartphone readable bar code that can launch a website, a product page, blog or social media site, videos, SMS messages, emails and many other types of digital data in a snap. QR codes seem to be everywhere these days, their uptake has increased 4,589% from early 2010 to early 2011. Victoria’s Secret turned heads with its successful QR billboard campaign and even the “The Real Housewives of New York City” are pushing products on TV with the help of QR codes. the reason?. QR Codes do a good job at enhancing the user experience very quickly and easily.
To scan a QR code, you need a QR reader. These are some of the best: QRafter for iPhone and Barcode Scanner for Android.I’m using QR codes myself to showcase my work, in business cards and other promotional materials, to entice prospects to scan and view my mobile Youtube video portfolio. Give it try. Scan my QR code from the business cards above and let me know what you think. Questions? Post a comment or give me a call. -
Experimental
When you are Nike, the expectations can only get higher and higher. An as always Nike manages to make a big splash combining experimental visual technologies and smart creative. Enjoy the show. Thanks to DigitalBuzz for the tip.
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Illustrators successfully challenge digital media with traditional craftsmanship and experimentationIllustrationWith digital technology becoming the main media for creating illustration art sometimes it feels as it's dictating illustration trends too much. It's refreshing to see that striking art can still be made with humble trational media. The amazing paper illustrations from Russian artist Yulia Brodskaya are a fantastic example of the resilient power of handmade crafts.
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Point of View"What's a movement without a logo?" claims The New York Times in a recent article pointing to the fact that the growing Occupy Wall Street demonstrations against inequality and corporate greed lack lack a visual symbol, a unifying identity for the cause to rally around. The article features logo designs by well-known designers such as Seymour Chwast with a "corrupt robber baron" illustrative symbol and Chermayeff & Geismar with a red circle confining the financial center typographic concept.
What an interesting design challenge I thought, and took on the design exercise as well. My concept integrates the snake representing greed, the dollar sign and the Wall Street "S" communicating financial power, and the word "Occupy" on a protester's banner slashing through the snake as it claims Wall Street for the movement.
Let me know your thoughts or even better. Share your logo concepts. Email them to info@jrdg.com
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PackagingAugust 15, 20011. This week Budweiser just presented its new can design with a simpler look that tones down its traditional (and busy) seal and divides the package into clearly defined red and white fields succeeding in making it more contemporary and impactful. The iconic Budweiser "bowtie" takes center stage with the reported goal of encouraging people to order the beer by its full name, instead of just "bud". Although the large "bowtie" works much better now as an instant brand identifier, there are no visual cues that encourage consumers to order the beer by its full name, on the contrary, now the Budweiser name is not as clearly readable in white over the red "bowtie" as it was before in blue over white. See more images and commentary on the new Budweiser can design in the designboom website and more on the background and evolution of the Budweiser can in its press release page.
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PackagingThis Coca-Cola concept package design is racy and sensuous. A beautiful aerodynamic shape that dares to break from any other soda bottle currently in the market. Could this 3-dimensional layered design be a hint of what the future of packaging can look like? possibly. The only problem with this design is that it has lost sight of its branding roots, the iconic curvaceous shape that has differentiated the Coca-Cola brand for decades. See more images and read the full story in the Dieline Package design website.
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Point of View
In this presentation, Simon Sinek explains his theory of why great leaders inspire action. Why Apple dominates the computer electronics market or the Wright brothers invented the airplane with no money or technical expertise. The secret, he says resides in the why, in the purpose not in the what (features or needs).
Although I agree that features alone are not enough to make a product or brand successful and that having a deeper purpose o belief is an important brand driver. In my opinion the crafting of the brand is essential. True product innovation to be successful has to have the same level of innovation on its branding, on how its brand message is communicated and delivered.
The utmost nurturing of the brand message, the look and feel, advertising and packaging along with a inspiring purpose is the key to success. Look at Apple.
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