December 20, 2010
Apple has released iAd Producer, a tool kit that allows designers and developers to create visually rich, interactive iAds for Apple mobile devices. iAd Producer does all the behind-the-scenes programming work (HTML5, CSS3 and JavaScript) for you, it's packed with functionalities and provides a set of ready-to-use templates. At last digital agencies can create their own ads on Apple's iAd network for their clients. So far half of Ad Age's top U.S. advertisers by revenue have signed on for iAds. This also means more advertising revenue for app developers to keep them loyal to the Apple platform and away from the pesky Google's Android mobile OS. Learn more about Apple's iAd strategy , iAd Producer and to download the iAd Producer kit.
December 20, 2010
Desperados beer it's making an impact online with this seamlessly well executed YouTube takeover that pushes the limits of technology by allowing the viewer to interact with live action and sharing it realtime bringing friends and their photos into the picture via Facebook connect. Thanks Digitalbuzz for sharing the news and the video.
If attack is the best form of defense, Taco Bell is all out in arms. Under attack with a class action lawsuit that questions the content of its beef Taco Bell is doing more than defending itself, it's aggressively fighting back via print media with a daring "Thank you for suing us" (love this headline) and social media channels.
In my opinion this aggressive response is the right strategy, it conveys confidence and transparency. At the end my bet is that ultimately the crisis will fade away and the brand Taco Bell will stick in our minds a bit longer and no necessary for the wrong reasons. Care for a burrito?
When I turned The New York Times page and saw this Prius ad I loved it. It felt clever, clean and fresh for a car. It connected with me. So far so good. Then I took the time to download the "free" SnapTag Reader. The whole positive experience that I was enjoying from the print ad collapsed when I realized that the SnapTag Reader app only works if you give them your cell phone number. A complete turn off. They expect people to give them their phone numbers so they can see and ad? there something wrong with this picture.
The Call of Duty video game series has so far collectively grossed over $4 billion. Last year's "Call of Duty: Modern Warfare" astonishing $401 millions in sales the first day it went on sale is putting some pressure to get the new "Call of Duty" video game off to a great start. Activision (the Call of Duty developer) asked for a little marketing help from the creatives at TBWA LA who produced this hilarious TV commercial where the soldier in all of us is playfully exposed.
