Augmented Reality

...they stand out delivering your brand message with a punch. Like any other technology its effectiveness at the end depends on the relevant nature of the message and its creative execution. Technology alone is not only not going to cut it but it may hurt you so handle with care. Here are 7 Augmented Reality business card videos courtesy of Mashable.

A clever Esquire magazine promotion using geotagging and augmented reality entices guys to go to a Barnes & Noble store with the promise that the sexy model Brooklyn Decker will pose next to them for a photo. Not a bad bait for the Esquire target crowd. There is a catch though, Ms. Decker will only appear in your iPhone virtually not in person and you would also have to be located within a 150 feet of the magazine section. You can then get yourself in the picture with the sexy (virtual) model and share it with your FaceBook friends. The app developed by GoldRun can create small GPS zones, identifying locations through their latitude and longitude, to work with site specific promotions. Read the full New York Times story.