Communication

Every Movement Needs a Logo

Occupy Wall Street logo by Javier Romero Occupy Wall Street logo by Seymour Schwast Occupy Wall Street logo by Chermayeff & Geismar "What's a movement without a logo?" claims The New York Times in a recent article pointing to the fact that the growing Occupy Wall Street demonstrations against inequality and corporate greed lack lack a visual symbol, a unifying identity for the cause to rally around. The article features logo designs by well-known designers such as Seymour Chwast  with a "corrupt robber baron" illustrative symbol and Chermayeff & Geismar with a red circle confining the financial center typographic concept. What an interesting design challenge I thought, and took on the design exercise as well. My concept integrates the snake representing greed, the dollar sign and the Wall Street "S" communicating financial power, and the word "Occupy" on a protester's banner slashing through the snake as it claims Wall Street for the movement. Let me know your thoughts or even better. Share your logo concepts. Email them to info@jrdg.com "What's a movement without a logo?" claims The New York Times in a recent article pointing to the fact that the growing Occupy Wall Street demonstr

Peru launches its official country brand

March 11, 2011. Peru launches its own country brand to represent not only its tourism but all the goods it produces for export. The logo design does a good job at balancing a contemporary look with an organic humanistic feel. It is simple and unpretentious so it also comes across as authentic and honest. The "P" is inspired by the concentric circle terraces found in famous Peruvian archeological sites, and it does it without falling into the ethnic trap. The instant recognition that the "P" concentric circles lends to the design makes the Peru brand a memorable one. Read the full story in @issue, The Online Journal of Business & Design.  March 11, 2011. Peru launches its own country brand to represent not only its tourism but all the goods it produces for export.

Most contagious marketing strategies of 2010

  An insightful review of the marketing strategies, ideas, trends and innovations that have shaken up 2010. An excellent review by the guys from Contagious magazine.

Transparency as a business strategy

Watch this short and very much to the point video on the reality of business transparency. A very scary but powerful business strategy. Alex Bogusky, a founding partner of Crisping, Porter + Bogusky, explains it in strikingly simple terms.

What is online "engagement" and how to make it work

In my opinion the key to a successful online engagement is to keep in mind that it's not just about us. As simple as this may sound I experience first hand over a over how clients insist in focusing on their product or services features, instead on what's in it for their target audience, why should their prospects care. This Slideshare presentation does a great job in explaining in simple terms what makes for a successful online engagement. In my opinion the key to a successful online engagement is to keep in mind that it's not just about us.
Syndicate content