New Procter & Gamble logo
The evolution of the Procter & Gamble logo
Procter & Gamble, the world’s largest consumer packaged goods company, earlier this year quietly rolled out its new logo. With a low key new logo launch, P&G was trying to leave behind the history of outlandish rumors that its "Man in the Moon" logo had a satanic meaning.
The new Procter & Gamble logo had a clear and important goal for the company moving forward, to present a unified and trusted brand, as Landor (the creator of new logo) put it: "For the first time, P&G is starting to talk to consumers as one company, not just as individual brands, in an effort to build awareness and trust.”
The most obvious change from the most recent logo to the New Phase mark is the switch from logotype alone to symbol with logotype. As we saw last year with Microsoft’s new logo, and with logos in general, such a switch is quite common today.
P&G’s adoption of this new logotype/symbol combination is squarely in line with current logo design trends.
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