I was happy to learn that finally, Vitaly Borker, the e-commerce bully and owner of decormyeyes.com that terrorized countless customers, was put behind bars. This story was first reported by the New York Times. The shocking twist to this story was that the more abusive Borker acted and the more complains he generated, the higher he was ranked by Google so he was getting rewarded with even more traffic and more victims. It seemed at the time that none could stop him, but as a result of the NYT story, Google fixed its search algorithm to prevent negative reviews from generating positive search results and law enforcement has finally caught up with this unsavory character. Read the story finale.
I was happy to learn that finally, Vitaly Borker, the e-commerce bully and owner of decormyeyes.com that terrorized countless customers, was put behind bars.
Wouldn't be great to be able to sell your stuff in Facebook? Here are 4 ways to set up your storefront:
1. The free Payvment app handles your entire e-commerce operation in Facebook.
2. The $9.95 per month Storefront Social app allows you to showcase your items but you have to direct your buyers to a URL to complete the transaction.
3. The BigCommerce SocialShop storefront doesn't allow direct Facebook transactions either but offers a full e-commerce platform offsite for $24.99 per month.
4. For $17 per month (the first 100 items free), Ecwid seems to be the most complete. It allows you to drag and drop products into a shopping bag right in Facebook.
The full story is available on Mashable.
As I reported last week in my "When e-commerce turns ugly and Google makes it even worse" post, a New York Times article exposed a loophole in Google search that allowed unscrupulous online merchants to grow their businesses by improving their rankings in Google searches as a results of customers complains. The more complains the higher the rankings they got. Kudos to Google for their quick reaction to fix this problem. Read the full story.
As I reported last week in my "When e-commerce turns ugly and Google makes it even wo
We are all more or less aware of the risks of online shopping and we might even have had a bad experience or two but I have never heard of a level of aggression and blatant intimidation from an online store like this before. To make things worse, the more damage and ensuing complains this online store would generate the higher was ranked by Google so even more people got hit by this crafty online crook. Kudos to The New York Times for exposing this seemingly unstoppable thug. Read this hard to believe e-commerce horror story.
So far Google bread and butter has been the lucrative search ads this is most likely to change with the introduction of the Product Ads. This ads show pictures of products along with a short description and price. Instead of paying for a click advertisers will pay only if the ad produces a sale and finally Google will choose what are the searches for which your ad will appear. No more keyword guessing and bidding.
This ads are particularly effective for e-commerce. Online stores normally bid on thousands of keywords to cover their product lines, but now Google will take their product feed and automatically matches ads with searches.
Google has been testing these ads for a year and now this ad format is opened to all US advertisers.
