Entrepreneur

How great leaders inspire action. The power of purpose and well crafted branding

In this presentation, Simon Sinek explains his theory of why great leaders inspire action. Why Apple dominates the computer electronics market or the Wright brothers invented the airplane with no money or technical expertise. The secret, he says resides in the why, in the purpose not in the what (features or needs). Although I agree that features alone are not enough to make a product or brand successful and that having a deeper purpose o belief is an important brand driver. In my opinion the crafting of the brand is essential. True product innovation to be successful has to have the same level of innovation on its branding, on how its brand message is communicated and delivered. The utmost nurturing of the brand message, the look and feel, advertising and packaging along with a inspiring purpose is the key to success. Look at Apple.

Color, an amazing and terrifying social networking app that looks like the next big thing

Just when you thought that Facebook, Twitter and perhaps Foursquare were it, here comes Color, a mobile social media app that is getting a lot of attention and investment money. If you wonder what can be so frightening and amazing about this app imaging yourself taking pictures or videos in a public place and automatically sharing them with everyone in your proximity with the same app. That means friends and strangers alike. You can see their photos and videos too as long as they are within 150 feet. When you leave your images disappear as well. If you are let's say in Times Square Color will provide you with an amazing dimensional experience of the place through the countless angles and points of view of strangers. Color's technology uses a clever combination of GPS and light and sound matching to locate you and other Color users in your proximity. To download color go to Color.com Read more about Color's technology and who's investing in it. Just when you thought that Facebook, Twitter and perhaps Foursquare were it, here comes Color, a mobile social media app that is getting a lot of attention and investment money.

How the lizard brain sabotages the creative brain, and what to do about it

Bestselling author and entrepreneur Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. 

Goldman Invests in Facebook at $50 Billion Valuation

Goldman Sacks gave its blessing to Facebook with a $500 million investment which puts its value at $50 billion. Facebook now is worth more than eBay, Yahoo and Time Warner as reported by the New York Times. This follows the news of Facebook beating Google as the most visited website in 2010. These events confirm that the power of the user generated web is gaining significant momentum. The infographic above (courtesy of The Next Web) shows how the value of Facebook compares to other major online brands. Goldman Sacks gave its blessing to Facebook with a $500 million investment which puts its value at $50 billion.

The Atlantic risky digital strategy turned around 10 years of loses into tidy profits

It takes guts or simply there wasn't any other choice for a venerable magazine such as The Atlantic that to refocus toward the very uncivil world of the Web to survive. A risky strategy boldly led by editor James Bennet (above) and president Justin Smith stopped the Atlantic's free fall and turned it into a publishing marvel. An inspiring success story indeed.  It takes guts or simply there wasn't any other choice for a venerable magazine such as The Atlantic that to refocus toward the very uncivil world of the Web to survive. A risky strategy bo

If design that brings form and function beautifully together gives you goose bumps, this is for you

An impeccable design, engineered and manufactured collection of watches that brings the iPod Nano to a new dimension of usability and enjoyment. I want one!! Watch the TikTok and LunaTik watch kit creator explain the story behind this object of desire.

If you are an aspiring entrepreneur, this interview with social media investor Eric Lefkofsky will get your juices going

Eric Lefkofsky, at 40 has an estimated worth of $750 million and an impressive entrepreneurial track record fueled by his sharp understanding of technology and social media. Groupon, the social-coupon website he bankrolled has been called the fastest-growing company ever. Still privately owned, Groupon could be worth it as much as $3 billion. Read in this New York Times interview about Eric's thoughts on entrepreneurship and how social media plays a key role in business success.  
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