A clever Esquire magazine promotion using geotagging and augmented reality entices guys to go to a Barnes & Noble store with the promise that the sexy model Brooklyn Decker will pose next to them for a photo. Not a bad bait for the Esquire target crowd. There is a catch though, Ms. Decker will only appear in your iPhone virtually not in person and you would also have to be located within a 150 feet of the magazine section. You can then get yourself in the picture with the sexy (virtual) model and share it with your FaceBook friends.
The app developed by GoldRun can create small GPS zones, identifying locations through their latitude and longitude, to work with site specific promotions. Read the full New York Times story.