A clever Esquire magazine promotion using geotagging and augmented reality entices guys to go to a Barnes & Noble store with the promise that the sexy model Brooklyn Decker will pose next to them for a photo. Not a bad bait for the Esquire target crowd. There is a catch though, Ms. Decker will only appear in your iPhone virtually not in person and you would also have to be located within a 150 feet of the magazine section. You can then get yourself in the picture with the sexy (virtual) model and share it with your FaceBook friends.
The app developed by GoldRun can create small GPS zones, identifying locations through their latitude and longitude, to work with site specific promotions. Read the full New York Times story.
I love this experimental design exercises that set the imagination free. Although the purpose of this experiment is to promote the 3D prototyping capability of the UK-based Ravensbourne digital media university they really went well beyond the call of a promotion.
They created an alphabet where each of the letters features a typeface rendered with a concept that relates to the history of that typeface. For example, the "C" of Courier is made of typewriter keys since Courier was the font typewriters used in the 1950's.
Beautiful, original and fun. Love it!
Read the complete article in Designboom
With digital technology becoming the main media for creating illustration art sometimes it feels as it's dictating illustration trends too much. It's refreshing to see that striking art can still be made with humble trational media. The amazing paper illustrations from Russian artist Yulia Brodskaya are a fantastic example of the resilient power of handmade crafts.
With digital technology becoming the main media for creating illustration art sometimes it feels as it's dictating illustration trends too much.
This Coca-Cola concept package design is racy and sensuous. A beautiful aerodynamic shape that dares to break from any other soda bottle currently in the market. Could this 3-dimensional layered design be a hint of what the future of packaging can look like? possibly. The only problem with this design is that it has lost sight of its branding roots, the iconic curvaceous shape that has differentiated the Coca-Cola brand for decades. See more images and read the full story in the Dieline Package design website.
This Coca-Cola concept package design is racy and sensuous. A beautiful aerodynamic shape that dares to break from any other soda bottle currently in the market.
JWT: 100 Things to Watch in 2011
View more presentations from JWTIntelligence.
Don't be put off by the length of this presentation. Once you get started you won't be able to stop. It covers a broad range of trends, from the increasingly dominant role of mobile as the "Everything Hub" to counter-trends where people are embracing De-Teching, taking digital downtime breaks to relieve stress. This information it's a good trends catch-up for just about everyone.
