As usual Nike takes the lead experimenting mixing new and old media, interactive, social, geolocation and a good old burrito truck. Nike tweeted clues to its followers to look for the popular Koi Fusion truck, order a secret menu item (The Destroyer Burrito) check in with Facebook Places and voilá you get a cool Nike Sportsware jacket. A very positive brand experience, relevant and right on target. Very Nike.
Wouldn't be great to be able to sell your stuff in Facebook? Here are 4 ways to set up your storefront:
1. The free Payvment app handles your entire e-commerce operation in Facebook.
2. The $9.95 per month Storefront Social app allows you to showcase your items but you have to direct your buyers to a URL to complete the transaction.
3. The BigCommerce SocialShop storefront doesn't allow direct Facebook transactions either but offers a full e-commerce platform offsite for $24.99 per month.
4. For $17 per month (the first 100 items free), Ecwid seems to be the most complete. It allows you to drag and drop products into a shopping bag right in Facebook.
The full story is available on Mashable.
