Gadget wise

Augmente Reality is coming to a business card near you, for a very good reason...

...they stand out delivering your brand message with a punch. Like any other technology its effectiveness at the end depends on the relevant nature of the message and its creative execution. Technology alone is not only not going to cut it but it may hurt you so handle with care. Here are 7 Augmented Reality business card videos courtesy of Mashable.

Color, an amazing and terrifying social networking app that looks like the next big thing

Just when you thought that Facebook, Twitter and perhaps Foursquare were it, here comes Color, a mobile social media app that is getting a lot of attention and investment money. If you wonder what can be so frightening and amazing about this app imaging yourself taking pictures or videos in a public place and automatically sharing them with everyone in your proximity with the same app. That means friends and strangers alike. You can see their photos and videos too as long as they are within 150 feet. When you leave your images disappear as well. If you are let's say in Times Square Color will provide you with an amazing dimensional experience of the place through the countless angles and points of view of strangers. Color's technology uses a clever combination of GPS and light and sound matching to locate you and other Color users in your proximity. To download color go to Color.com Read more about Color's technology and who's investing in it. Just when you thought that Facebook, Twitter and perhaps Foursquare were it, here comes Color, a mobile social media app that is getting a lot of attention and investment money.

The future of digital displays is made of glass and design

A fantastic video that shows us what the future of digital displays (and life) can be. A beautifully executed vision where design plays a key role. With almost 10 million YouTube views, this video is also a great example of corporate viral marketing that doesn't fall into the gimmick trap and stays consistently relevant, on brand and on message. 

Google Translate. Voice activated translation app

With high customer ratings Google Translate is a handy (and fun) iPhone app for translations on the go. Simply speak what you want translated and the app will speak back the translation, available in 15 languages, or a written translation in more than 50 languages. This technology has the potential to make a serious dent on the translations industry. With high customer ratings Google Translate is a handy (and fun) iPhone app for translations

100 trends to watch in 2011

JWT: 100 Things to Watch in 2011 View more presentations from JWTIntelligence. Don't be put off by the length of this presentation. Once you get started you won't be able to stop. It covers a broad range of trends, from the increasingly dominant role of mobile as the "Everything Hub" to counter-trends where people are embracing De-Teching, taking digital downtime breaks to relieve stress. This information it's a good trends catch-up for just about everyone.

A well executed minimalist design idea with a sense of humor

I love the simplicity of this elegantly minimalist design concept. Developed by Korean Studiooo Factory it has a very playful Asian sensibility. Based on the concept of looking at mobile devices as pets that stay with you wherever you go. This concept adds a touch of life to an otherwise rather cold device. It somehow humanizes it, makes it fun and makes you feel even closer to your mobile, if that's even possible. The branding and packaging implementation carries very well the brand personality without losing its sense of humor.  You can see more pictures and buy your Mobile Tail here.  

The first RSS reader for the iPad that shows content in its original website environment

The new RSS500 iPad app turns your Google Reader feeds into a stack of web pages so you see them in their original context. A much improved RSS feeds experience.

Times Square Official New Year’s Eve Ball App - 2011. An app that works for consumers and advertisers

Surely this App looks fun but what I like most is how well tackles the needs of users with a variety of engaging interactive games and tools (access to live streaming video from different locations), social sharing and a photo contest. The need of advertisers by allowing an integrated sponsorship with viral potential (Toshiba will show the photo contest winner face in its massive screen right next to the Times Square Ball) and finally how it fulfills the potential of Apps as a viable marketing medium generating revenue for ad agencies and developers. Download the Times Square Official New Year’s Eve Ball App for Mac and Android. Enjoy it! Happy New Year!!

If design that brings form and function beautifully together gives you goose bumps, this is for you

An impeccable design, engineered and manufactured collection of watches that brings the iPod Nano to a new dimension of usability and enjoyment. I want one!! Watch the TikTok and LunaTik watch kit creator explain the story behind this object of desire.

When a wearable camcorder becomes a life partner. Cool, but what about my privacy?

November 6, 2010 If you ever thought "I wish I had a video camera" when something interesting just caught your eye you are going to like these wearable cameras. They are lightweight, high resolution and no doubt they also have tons fun of practical uses...  November 6, 2010
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