Just when you thought that Facebook, Twitter and perhaps Foursquare were it, here comes Color, a mobile social media app that is getting a lot of attention and investment money. If you wonder what can be so frightening and amazing about this app imaging yourself taking pictures or videos in a public place and automatically sharing them with everyone in your proximity with the same app. That means friends and strangers alike. You can see their photos and videos too as long as they are within 150 feet. When you leave your images disappear as well. If you are let's say in Times Square Color will provide you with an amazing dimensional experience of the place through the countless angles and points of view of strangers. Color's technology uses a clever combination of GPS and light and sound matching to locate you and other Color users in your proximity. To download color go to Color.com Read more about Color's technology and who's investing in it.
Just when you thought that Facebook, Twitter and perhaps Foursquare were it, here comes Color, a mobile social media app that is getting a lot of attention and investment money.
A clever Esquire magazine promotion using geotagging and augmented reality entices guys to go to a Barnes & Noble store with the promise that the sexy model Brooklyn Decker will pose next to them for a photo. Not a bad bait for the Esquire target crowd. There is a catch though, Ms. Decker will only appear in your iPhone virtually not in person and you would also have to be located within a 150 feet of the magazine section. You can then get yourself in the picture with the sexy (virtual) model and share it with your FaceBook friends.
The app developed by GoldRun can create small GPS zones, identifying locations through their latitude and longitude, to work with site specific promotions. Read the full New York Times story.
