December 20, 2010
Apple has released iAd Producer, a tool kit that allows designers and developers to create visually rich, interactive iAds for Apple mobile devices. iAd Producer does all the behind-the-scenes programming work (HTML5, CSS3 and JavaScript) for you, it's packed with functionalities and provides a set of ready-to-use templates. At last digital agencies can create their own ads on Apple's iAd network for their clients. So far half of Ad Age's top U.S. advertisers by revenue have signed on for iAds. This also means more advertising revenue for app developers to keep them loyal to the Apple platform and away from the pesky Google's Android mobile OS. Learn more about Apple's iAd strategy , iAd Producer and to download the iAd Producer kit.
December 20, 2010
Surely this App looks fun but what I like most is how well tackles the needs of users with a variety of engaging interactive games and tools (access to live streaming video from different locations), social sharing and a photo contest. The need of advertisers by allowing an integrated sponsorship with viral potential (Toshiba will show the photo contest winner face in its massive screen right next to the Times Square Ball) and finally how it fulfills the potential of Apps as a viable marketing medium generating revenue for ad agencies and developers. Download the Times Square Official New Year’s Eve Ball App for Mac and Android. Enjoy it! Happy New Year!!
