I was happy to learn that finally, Vitaly Borker, the e-commerce bully and owner of decormyeyes.com that terrorized countless customers, was put behind bars. This story was first reported by the New York Times. The shocking twist to this story was that the more abusive Borker acted and the more complains he generated, the higher he was ranked by Google so he was getting rewarded with even more traffic and more victims. It seemed at the time that none could stop him, but as a result of the NYT story, Google fixed its search algorithm to prevent negative reviews from generating positive search results and law enforcement has finally caught up with this unsavory character. Read the story finale.
I was happy to learn that finally, Vitaly Borker, the e-commerce bully and owner of decormyeyes.com that terrorized countless customers, was put behind bars.
The file transfer market is heating up with new players challenging established brands such as the popular yousendit.com with 14 million users. One of the new kids on the block, wetransfer.com is growing at a fast pace. I believe their understanding of branding, user interface and user experience has a lot to do with it. No question their branding is helping them to stand out and differentiate themselves in a commoditized niche.
The file transfer market is heating up with new players challenging established brands such as the popular yousendit.com with 14 million users.
In my opinion the key to a successful online engagement is to keep in mind that it's not just about us. As simple as this may sound I experience first hand over a over how clients insist in focusing on their product or services features, instead on what's in it for their target audience, why should their prospects care. This Slideshare presentation does a great job in explaining in simple terms what makes for a successful online engagement.
In my opinion the key to a successful online engagement is to keep in mind that it's not just about us.
