Interactive marketing. QR codes

Enhancing user experience in a snap

QR code stands for “Quick Response” it’s a smartphone readable bar code that can launch a website, a product page, blog or social media site, videos, SMS messages, emails and many other types of digital data in a snap. QR codes seem to be everywhere these days, their uptake has increased 4,589% from early 2010 to early 2011. Victoria’s Secret turned heads with its successful QR billboard campaign and even the “The Real Housewives of New York City” are pushing products on TV with the help of QR codes. the reason?. QR Codes do a good job at enhancing the user experience very quickly and easily.  To scan a QR code, you need a QR reader. These are some of the best: QRafter for iPhone and Barcode Scanner for Android.   I’m using QR codes myself to showcase my work, in business cards and other promotional materials, to entice prospects to scan and view my mobile Youtube video portfolio. Give it try. Scan my QR code from the business cards above and let me know what you think. Questions? Post a comment or give me a call. QR code stands for “Quick Response” it’s a smartphone readable bar code that can launch a website, a product page, blog or social media site, videos, SMS messages, emails and many

100 trends to watch in 2011

JWT: 100 Things to Watch in 2011 View more presentations from JWTIntelligence. Don't be put off by the length of this presentation. Once you get started you won't be able to stop. It covers a broad range of trends, from the increasingly dominant role of mobile as the "Everything Hub" to counter-trends where people are embracing De-Teching, taking digital downtime breaks to relieve stress. This information it's a good trends catch-up for just about everyone.
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