Interactive technology

Enhancing user experience in a snap

QR code stands for “Quick Response” it’s a smartphone readable bar code that can launch a website, a product page, blog or social media site, videos, SMS messages, emails and many other types of digital data in a snap. QR codes seem to be everywhere these days, their uptake has increased 4,589% from early 2010 to early 2011. Victoria’s Secret turned heads with its successful QR billboard campaign and even the “The Real Housewives of New York City” are pushing products on TV with the help of QR codes. the reason?. QR Codes do a good job at enhancing the user experience very quickly and easily.  To scan a QR code, you need a QR reader. These are some of the best: QRafter for iPhone and Barcode Scanner for Android.   I’m using QR codes myself to showcase my work, in business cards and other promotional materials, to entice prospects to scan and view my mobile Youtube video portfolio. Give it try. Scan my QR code from the business cards above and let me know what you think. Questions? Post a comment or give me a call. QR code stands for “Quick Response” it’s a smartphone readable bar code that can launch a website, a product page, blog or social media site, videos, SMS messages, emails and many

Augmente Reality is coming to a business card near you, for a very good reason...

...they stand out delivering your brand message with a punch. Like any other technology its effectiveness at the end depends on the relevant nature of the message and its creative execution. Technology alone is not only not going to cut it but it may hurt you so handle with care. Here are 7 Augmented Reality business card videos courtesy of Mashable.

A deeper level of YouTube interaction

Desperados beer it's making an impact online with this seamlessly well executed YouTube takeover that pushes the limits of technology by allowing the viewer to interact with live action and sharing it realtime bringing friends and their photos into the picture via Facebook connect. Thanks Digitalbuzz for sharing the news and the video.

Color, an amazing and terrifying social networking app that looks like the next big thing

Just when you thought that Facebook, Twitter and perhaps Foursquare were it, here comes Color, a mobile social media app that is getting a lot of attention and investment money. If you wonder what can be so frightening and amazing about this app imaging yourself taking pictures or videos in a public place and automatically sharing them with everyone in your proximity with the same app. That means friends and strangers alike. You can see their photos and videos too as long as they are within 150 feet. When you leave your images disappear as well. If you are let's say in Times Square Color will provide you with an amazing dimensional experience of the place through the countless angles and points of view of strangers. Color's technology uses a clever combination of GPS and light and sound matching to locate you and other Color users in your proximity. To download color go to Color.com Read more about Color's technology and who's investing in it. Just when you thought that Facebook, Twitter and perhaps Foursquare were it, here comes Color, a mobile social media app that is getting a lot of attention and investment money.

The future of digital displays is made of glass and design

A fantastic video that shows us what the future of digital displays (and life) can be. A beautifully executed vision where design plays a key role. With almost 10 million YouTube views, this video is also a great example of corporate viral marketing that doesn't fall into the gimmick trap and stays consistently relevant, on brand and on message. 

Geotagging and Augmented Reality can be a very sexy couple (for marketers)

A clever Esquire magazine promotion using geotagging and augmented reality entices guys to go to a Barnes & Noble store with the promise that the sexy model Brooklyn Decker will pose next to them for a photo. Not a bad bait for the Esquire target crowd. There is a catch though, Ms. Decker will only appear in your iPhone virtually not in person and you would also have to be located within a 150 feet of the magazine section. You can then get yourself in the picture with the sexy (virtual) model and share it with your FaceBook friends. The app developed by GoldRun can create small GPS zones, identifying locations through their latitude and longitude, to work with site specific promotions. Read the full New York Times story.   

Want to design and create and iAd? there is a kit for that.

December 20, 2010 Apple has released iAd Producer, a tool kit that allows designers and developers to create visually rich, interactive iAds for Apple mobile devices. iAd Producer does all the behind-the-scenes programming work (HTML5, CSS3 and JavaScript) for you, it's packed with functionalities and provides a set of ready-to-use templates. At last digital agencies can create their own ads on Apple's iAd network for their clients. So far half of Ad Age's top U.S. advertisers by revenue have signed on for iAds. This also means more advertising revenue for app developers to keep them loyal to the Apple platform and away from the pesky Google's Android mobile OS. Learn more about Apple's iAd strategy , iAd Producer and to download the iAd Producer kit. December 20, 2010

Can Pulse be the future for printed news?

Pulse on an iPad And I thought the news feeds in my i Google home page we'd get me all the news I need. Here comes Pulse the top selling iPad app blessed by Steve Jobs that can quickly build your personal newsfeed with the newspapers, magazines and blogs of your choice. Here is the story about Pulse, its twenty-something creators, the deals and the future of publishing.  And I thought the news feeds in my i Google home page we'd get me all the news I need.
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