Made me Smile

The ultimate brand engagement. Beautiful life size angels served courtesy of AR and Axe

A clever and amusing way of promoting brand engagement using Augmented Reality. Well done Axe.

Idea power

A "simple" creative concept for a very clever low-tech (and humorous) product design. See more FacePots in the designboom story.  

A well executed minimalist design idea with a sense of humor

I love the simplicity of this elegantly minimalist design concept. Developed by Korean Studiooo Factory it has a very playful Asian sensibility. Based on the concept of looking at mobile devices as pets that stay with you wherever you go. This concept adds a touch of life to an otherwise rather cold device. It somehow humanizes it, makes it fun and makes you feel even closer to your mobile, if that's even possible. The branding and packaging implementation carries very well the brand personality without losing its sense of humor.  You can see more pictures and buy your Mobile Tail here.  

Art or design. The Evanél electric scooter blends both beautifuly

It's hard to tell whether this electric scooter belongs in an art gallery or a high end motorcycle showroom. If one day Apple decides to get into personal transportation I guess the result probably be something close to this. An iScooter. Beautiful! Take a look at the Evanél electric scooter pencil sketches, 3D models and prototype construction. Enjoy it!  

"There is a soldier in all of us"

The Call of Duty video game series has so far collectively grossed over $4 billion. Last year's "Call of Duty: Modern Warfare" astonishing $401 millions in sales the first day it went on sale is putting some pressure to get the new "Call of Duty" video game off to a great start. Activision (the Call of Duty developer) asked for a little marketing help from the creatives at TBWA LA who produced this hilarious TV commercial where the soldier in all of us is playfully exposed.       
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