Marketing

In this presentation, Simon Sinek explains his theory of why great leaders inspire action. Why Apple dominates the computer electronics market or the Wright brothers invented the airplane with no money or technical expertise. The secret, he says resides in the why, in the purpose not in the what (features or needs). Although I agree that features alone are not enough to make a product or brand successful and that having a deeper purpose o belief is an important brand driver. In my opinion the crafting of the brand is essential. True product innovation to be successful has to have the same level of innovation on its branding, on how its brand message is communicated and delivered. The utmost nurturing of the brand message, the look and feel, advertising and packaging along with a inspiring purpose is the key to success. Look at Apple.

It takes guts or simply there wasn't any other choice for a venerable magazine such as The Atlantic that to refocus toward the very uncivil world of the Web to survive. A risky strategy boldly led by editor James Bennet (above) and president Justin Smith stopped the Atlantic's free fall and turned it into a publishing marvel. An inspiring success story indeed.  It takes guts or simply there wasn't any other choice for a venerable magazine such as The Atlantic that to refocus toward the very uncivil world of the Web to survive. A risky strategy bo

Today countless marketers have a Twitter account without taking full advantage of it. Here are 9 easy ways Twitter can help your marketing, but be aware that Twitter is a vehicle for personal communication... Today countless marketers have a Twitter account without taking full advantage of it.