Currently, according to Q3 2010 research, more than four in five US ad agencies buy online ads through networks, while fewer than half buy direct from publishers. Advertisers are increasingly using real-time ad bidding as it's helping them to buy targeted audiences rather than inventory. Read the full report from eMarketer.
Currently, according to Q3 2010 research, more than four in five US ad agencies buy online ads through networks, while fewer than half buy direct from publishers.
Many advertisers feel compelled to use Social Media as part of their marketing mix. It surely is popular, fun and trendy but how much does it really costs? Do its benefits justify its costs? This chart highlights some important cost factors and benefits to consider. In my opinion Social Media ROI has more to do with the quality of the umbrella creative and media strategy and of course budget. Social Media, as this chart shows becomes exponentially more effective when integrated with traditional media.
Many advertisers feel compelled to use Social Media as part of their marketing mix. It surely is popular, fun and trendy but how much does it really costs? Do its benefits justify its costs?
