August 15, 20011. This week Budweiser just presented its new can design with a simpler look that tones down its traditional (and busy) seal and divides the package into clearly defined red and white fields succeeding in making it more contemporary and impactful. The iconic Budweiser "bowtie" takes center stage with the reported goal of encouraging people to order the beer by its full name, instead of just "bud". Although the large "bowtie" works much better now as an instant brand identifier, there are no visual cues that encourage consumers to order the beer by its full name, on the contrary, now the Budweiser name is not as clearly readable in white over the red "bowtie" as it was before in blue over white. See more images and commentary on the new Budweiser can design in the designboom website and more on the background and evolution of the Budweiser can in its press release page.
August 15, 20011.
This Coca-Cola concept package design is racy and sensuous. A beautiful aerodynamic shape that dares to break from any other soda bottle currently in the market. Could this 3-dimensional layered design be a hint of what the future of packaging can look like? possibly. The only problem with this design is that it has lost sight of its branding roots, the iconic curvaceous shape that has differentiated the Coca-Cola brand for decades. See more images and read the full story in the Dieline Package design website.
This Coca-Cola concept package design is racy and sensuous. A beautiful aerodynamic shape that dares to break from any other soda bottle currently in the market.
