SEO

Search Engine Optimization: 10 Search Engine Ranking Problems and how to fix them

10 common search engine ranking problems you have to be aware of: 1. Lack of links 2. Repetitive Title Tags 3. Too many 404 errors 4. Too many 301s when re-designing sites 5. Purchased links 6. Unclean URLs (specially in dynamically generated sites) 7. Bad links to your home page 8. Unnecessary Text in Title Tags and Link Text 9. Slow web page load time (yes, Google now penalizes slow loading pages) 10. Not enough patience (SEO takes time) Read how to fix these common SEO problems courtesy of Bill Hartzer.

The Dirty little secrets of search (wonder why Google let J. C. Penney cheat?)

During the critical shopping months of the last holiday season J. C. Penney beat millions of websites to the top of the search results rankings on many competitive keywords such as "dresses", "furniture" or "home decor". J. C. even beat Samsonite on searches for "Samsonite carry on luggage". Not an easy thing to do, taking into consideration that Google's goal is to find the most relevant websites. Is it J. C. Penney a more relevant search result for Samsonite searches than Samsonite.com? So how this could have possible happened? It turns out that J. C. Penney's  Search Engine Optimization consulting firm used a "link scheme" a trick banned and highly penalized by Google, thousands of random websites with enormous amounts of keyword links to J. C. Penney's website landing pages which automatically made it the most relevant website for those keywords. But the intriguing part of this story is that it took evidence collected by The New York Times for Google to take some action. Within hours Penney's rankings for many keywords went from number 1 to 70 and lower. Still why it took Google so long to detect such a blatant and widespread deception? it could be that the $2.46 million a month J. C. Penney spends on paid search ads made Google look the other way? The European Union is already investigating possible antitrust abuses by Google. Money talks even for godly Google. Read the full story. During the critical shopping months of the last holiday season J. C.

Optimizing for Search and Social Media

The Huffington Post got $315 million from AOL and Demand Media raised $151 million in its January public offering. One thing that have helped these two companies with such high valuations is their search engine optimization skills. However one serious drawback particularly for web publishers is their dependency on writing stories based on trending Google searches. After a while to maintain a high level of incoming traffic (and money), web publishers are finding it hard to beat the habit of writing articles for S.E.O. instead of for quality. Google is refining its search algorithm to prevent low-quality content to be top ranked in its search results as publishers are moving from S.E.O. to S.M.O. (Social Media Optimization) the next battleground in the never ending search ranking and clicks war. Read the full "Web words that lure the readers" article.  
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