Just when you thought that Facebook, Twitter and perhaps Foursquare were it, here comes Color, a mobile social media app that is getting a lot of attention and investment money. If you wonder what can be so frightening and amazing about this app imaging yourself taking pictures or videos in a public place and automatically sharing them with everyone in your proximity with the same app. That means friends and strangers alike. You can see their photos and videos too as long as they are within 150 feet. When you leave your images disappear as well. If you are let's say in Times Square Color will provide you with an amazing dimensional experience of the place through the countless angles and points of view of strangers. Color's technology uses a clever combination of GPS and light and sound matching to locate you and other Color users in your proximity. To download color go to Color.com Read more about Color's technology and who's investing in it.
Just when you thought that Facebook, Twitter and perhaps Foursquare were it, here comes Color, a mobile social media app that is getting a lot of attention and investment money.
Based on a July, 2012 About.com "The Trust Factor" study, reviews played a bigger role in cultivating trust than friend "likes" and recommending brands. Other key trust promoting factors are: accuracy, expertise, transparency as well as useful mobile content, location-based services and video. Read full emarketing article.
Uniqlo Pinterest strategy
Uniqlo made good on its brand commitment to innovation on clothing as well as marketing pushing the limits of Pinterest with a visually arresting animation. This is a good example of a brand using social media in perfect alignment to what they stand for. Read the full story on Brand Channel.
Uniqlo made good on its brand commitment to innovation on clothing as well as marketing pushing the limits of Pinterest with a visually arresting animation.
Many advertisers feel compelled to use Social Media as part of their marketing mix. It surely is popular, fun and trendy but how much does it really costs? Do its benefits justify its costs? This chart highlights some important cost factors and benefits to consider. In my opinion Social Media ROI has more to do with the quality of the umbrella creative and media strategy and of course budget. Social Media, as this chart shows becomes exponentially more effective when integrated with traditional media.
Many advertisers feel compelled to use Social Media as part of their marketing mix. It surely is popular, fun and trendy but how much does it really costs? Do its benefits justify its costs?
Wouldn't be great to be able to sell your stuff in Facebook? Here are 4 ways to set up your storefront:
1. The free Payvment app handles your entire e-commerce operation in Facebook.
2. The $9.95 per month Storefront Social app allows you to showcase your items but you have to direct your buyers to a URL to complete the transaction.
3. The BigCommerce SocialShop storefront doesn't allow direct Facebook transactions either but offers a full e-commerce platform offsite for $24.99 per month.
4. For $17 per month (the first 100 items free), Ecwid seems to be the most complete. It allows you to drag and drop products into a shopping bag right in Facebook.
The full story is available on Mashable.
JWT: 100 Things to Watch in 2011
View more presentations from JWTIntelligence.
Don't be put off by the length of this presentation. Once you get started you won't be able to stop. It covers a broad range of trends, from the increasingly dominant role of mobile as the "Everything Hub" to counter-trends where people are embracing De-Teching, taking digital downtime breaks to relieve stress. This information it's a good trends catch-up for just about everyone.
I highly recommend reading this thoughtful NPR article. It makes a good point about how we are constantly selling and buying (more than we realize), with every tweet and every Facebook and LinkedIn post. It made me stop in my tracks for a moment. Social media can be overwhelming and we are part of the reason why. As the article advices, maybe we should just pick and choose better what we put out there.
I highly recommend reading this thoughtful NPR. It makes a good point about how we are constantly selling and buying (more than we realize
Goldman Sacks gave its blessing to Facebook with a $500 million investment which puts its value at $50 billion. Facebook now is worth more than eBay, Yahoo and Time Warner as reported by the New York Times. This follows the news of Facebook beating Google as the most visited website in 2010. These events confirm that the power of the user generated web is gaining significant momentum. The infographic above (courtesy of The Next Web) shows how the value of Facebook compares to other major online brands.
Goldman Sacks gave its blessing to Facebook with a $500 million investment which puts its value at $50 billion.
Eric Lefkofsky, at 40 has an estimated worth of $750 million and an impressive entrepreneurial track record fueled by his sharp understanding of technology and social media. Groupon, the social-coupon website he bankrolled has been called the fastest-growing company ever. Still privately owned, Groupon could be worth it as much as $3 billion. Read in this New York Times interview about Eric's thoughts on entrepreneurship and how social media plays a key role in business success.
World's first Youtique, a Youtube channel customized as a store. As videos become the fastest growing trend in Internet use I see marketers looking for ways to turn video into an integrated marketing and sales engine.
World's first Youtique, a Youtube channel customized as a store.
