Almost 10 years ago, a Wired Magazine report pointed to blue and red as the most dominant colors in corporate america. Now a report on the colors of the top 100 web brands by colourlovers.com shows that blue and red still outshine the rest. But why?
Colors have different associations in different cultures. In China, the red color means prosperity and happiness. In the west means passion and power and of course is a powerful design accent color. Blue is used extensively to represent calmness and responsibility and dark blues are excellent for corporate branding were strength and reliability are important.
Many new brands choose colors that are category appropriate. Blue and red dominate many categories, so new companies tend to stay within the safety of those color ranges. Is it a good idea from the branding point of view? I don't think so. If branding is about differentiation I guess color experimentation (within reason) is a must.
Read more on the meaning of color.
Almost 10 years ago, a Wired Magazine report pointed to blue and red as the most dominant colors in corporate america.
Many advertisers feel compelled to use Social Media as part of their marketing mix. It surely is popular, fun and trendy but how much does it really costs? Do its benefits justify its costs? This chart highlights some important cost factors and benefits to consider. In my opinion Social Media ROI has more to do with the quality of the umbrella creative and media strategy and of course budget. Social Media, as this chart shows becomes exponentially more effective when integrated with traditional media.
Many advertisers feel compelled to use Social Media as part of their marketing mix. It surely is popular, fun and trendy but how much does it really costs? Do its benefits justify its costs?
