Branding, Communication, Identity, Logo design, Point of View

Every Movement Needs a Logo

"What's a movement without a logo?" claims The New York Times in a recent article pointing to the fact that the growing Occupy Wall Street demonstrations against inequality and corporate greed lack lack a visual symbol, a unifying identity for the cause to rally around. The article features logo designs by well-known designers such as Seymour Chwast  with a "corrupt robber baron" illustrative symbol and Chermayeff & Geismar with a red circle confining the financial center typographic concept. 

What an interesting design challenge I thought, and took on the design exercise as well. My concept integrates the snake representing greed, the dollar sign and the Wall Street "S" communicating financial power, and the word "Occupy" on a protester's banner slashing through the snake as it claims Wall Street for the movement.

Let me know your thoughts or even better. Share your logo concepts. Email them to info@jrdg.com