Entrepreneur, Marketing, Point of View

How great leaders inspire action. The power of purpose and well crafted branding

In this presentation, Simon Sinek explains his theory of why great leaders inspire action. Why Apple dominates the computer electronics market or the Wright brothers invented the airplane with no money or technical expertise. The secret, he says resides in the why, in the purpose not in the what (features or needs).

Although I agree that features alone are not enough to make a product or brand successful and that having a deeper purpose o belief is an important brand driver. In my opinion the crafting of the brand is essential. True product innovation to be successful has to have the same level of innovation on its branding, on how its brand message is communicated and delivered. 

The utmost nurturing of the brand message, the look and feel, advertising and packaging along with a inspiring purpose is the key to success. Look at Apple.