“Positive change benefits corporate culture, investor outcomes, and the world at large.”This the BrightWorld ESG’s CEO Linda C. Giuliano value proposition that guided JRDG’s brand design for this new but highly experienced player in the ESG investor space. JRDG created a mark made of four “W” that together resemble a bright star. This design concept was meant to represent the “brighter world” optimism of the brand. The website features a clean design and an easy to navigate flow with typography and colors that convey sophisticated warmth and expertise. This project was developed in partnership with The Velgot Group.